CEO / FOUNDER
Born and bred in the United Kingdom, Claire Heaven launched her prosperous marketing career in 1993. She quickly became enamoured with the potential of the digital sector, working for one of the first companies in London to offer website development in conjunction with marketing solutions.
She has extensive experience in various branches of advertising, from direct marketing, strategy, sales to media buying. Her clients have ranged from internationally renowned brands such as Unilever, Manchester United and the British Army, through to small businesses. She has managed immense teams comprised of up to 300 people and coordinated numerous novel campaigns – as diverse as electromagnetic testing! Claire relocated to Australia with her family in 2010, seeking fresh opportunities. Utilising her knowledge of web development with marketing and creative design; she founded her own creative digital agency Clearly Digital in Melbourne. Clearly Digital has grown into a tight-knit team which has recently expanded into Queensland. Claire is a pillar of the digital industry as evidenced by her selection by the Australian Marketing Institute as Senior Judge for the 2018 Awards; and a Panelist for Marketing 2019 and Beyond: Trends and Predictions.
HEAD OF SEARCH ENGINE OPTIMISATION
Sarah started forging her career pathway in the retail fashion industry, working in the United States for a period of 12 years. She decided to head back to Australia, and return to school in order to upskill. Sarah completed a dual Marketing and Business Management degree, and subsequently acquired honours in Marketing with a specialisation in Consumer Behaviour, in 2010.
In search of a challenge and something more dynamic than traditional marketing, Sarah quickly developed a passion for search engine optimisation (SEO). She likens SEO to an ongoing chess game with Google; experimenting with different strategies to combat algorithms whilst gaining insights as to how search engines respond.
Sarah’s experience includes both inhouse and agency roles, ranging in scope from local campaigns to international projects. She has successfully ensured clients from highly competitive industries, like tourism and hospitality, rank on page 1!
A love of data and research is essential in SEO as it has evolved beyond keyword manipulation into a science. This is ideal for Sarah, as she loves to dive into the numbers to conduct in-depth analysis. Sarah values user centric experiences and employs a diagnostic approach when optimising websites.
HEAD OF CREATIVE CONTENT
Katharine began her career in marketing after obtaining four majors at University; in Advertising, Graphic Design, Creative Writing and Journalism. She has experience coordinating and implementing strategies for multiple eCommerce stores with an international customer base.
Katharine has successfully led a rebrand project in the B2B sector, which encompassed designing a new logo, refreshing service terminology and launching a tiered fee structure. Seeking a more challenging change of pace, she then transitioned into a marketing agency role in Brisbane. Katharine was recently selected to participate in a Department of Transport and Main Roads initiative; the Co-Lab Youth Road Safety Challenge. The pitch she and her teammates developed within 24 hours won the competition, in addition to receiving the People’s Choice Award.
Katharine champions email marketing campaigns, conceives engaging social media content and is certified in Google Ads. She genuinely loves creating content, crafting blog posts and website copy which incorporates search engine optimisation principles.
HEAD OF DEVELOPMENT
Nathan obtained a Degree in Information Technology, majoring in Multimedia, in 2009. His love of music took him through the USA. Nathan’s immersion into the global rock music scene at the same time as finding a career path in IT was very formative. The result was that he identified a niche career opportunity, to design and develop websites for in music and the greater entertainment world.
Nathan began freelancing to expand his portfolio of work. He moved to LA fulltime in 2006, where he became an established contractor, designing and developing websites for multiple agencies, music labels and management companies. Nathan relocated to New York in 2012. He took a permanent role in an NYC agency, where he directed a team of both Developers and Designers. During this period, Nathan worked creative campaigns, designed print collateral in addition to web development, which allowed him to be fully immersed in the greater picture of marketing. He took on EDM campaigns and focused a lot on implementing SEM ad campaigns and practical SEO techniques. Nathan’s worked extensively through the creative world and chances are he could write you a pretty cool jingle!