Traditional mass media advertising like printed billboards, TV commercials and radio campaigns have endured into the 21st century due to the massive reach these channels are capable of. Consequently, they are ideal for driving brand awareness and consideration; especially because these platforms cannot be compromised by ad blocking technology like online advertisements. However, in many ways these mediums have evolved to integrate with and complement digital strategies. For instance, out-of-home (OOH) advertising now encompasses digital billboards as well as print.
The Designers at Clearly Digital can produce graphics to suit all your creative needs, from large format billboards to branded promotional pens. Despite the digital revolution, print collateral remains an essential component of every successful marketing campaign.
Proffering a tangible item into the hands of your leads can extend the period a prospect considers your brand, unlike an online ad which may be quickly superseded by another. Print collateral is less easily forgotten because it is inherently material; especially pieces which feature tactile finishes like embossed type, a glossy spot UV, or shiny foil elements. The team have experience producing stationery that showcases distinctive branding, including business cards, letterheads and compliments slips.
If you are after a branded template, which can be edited to publish corporate reports, or are looking to source NeverTear polyester to ensure the durability of your product compendium on job sites; our Designers will prepare the print solution.
Despite the growth of subscription video-on-demand (SVOD) services, free-to-air television is still viewed the most in Australia. Since the country made the switch to digital TV from analog, in 2013; both public service broadcasters and commercial networks started to offer catch-up programs online, plus numerous digital channels, running concurrently. This transformation has offered businesses a plethora of advertising opportunities. As a results of the team’s media planning and buying experience, we’re able to provide television commercial (TVC) recommendations, as part of your creative strategy.
Ad-based video-on-demand (AVOD) services such as YouTube have also seen significant growth in recent years, particularly within the young demographic of 14-34 year olds. Our Google Ads Certified team can advise your business about advertising on this international platform, in addition to publishing organic content.
With around 10.5 million Australians listening to commercial radio every week as a result of increased accessibility online, via mobile apps and smart speakers; listenership is greater than ever before! Radio continues to be the dominant audio choice for drivers, making it an ideal platform for businesses seeking to target the commuting workforce.
Digital radio, podcasts and streaming services like Spotify, have increased the potential reach and format options for advertisers exponentially! Clearly Digital’s team has experience crafting radio ads with captivating audio.
We believe radio advertising generates the most successful results when delivered as part an integrated marketing campaign. If you’re interested in utilising this enduring platform to spread your brand message, then get in touch.