Social Media Management
Solid Social Media Strategy
If you’re serious about using social as a business tool – and you should be – it must be supported the same way as any other marketing activity. You need to start with a solid, well formulated strategy, that resembles a slow burning bonfire, not a short lived expensive fireworks show.
Gaining Business Awareness
What you need is a team of digital professionals who can construct and nurture an online strategy that will grow your brand, grow your visibility and grow your influence in the social media space. Rather than guessing at how social media has impacted on your business, we will help you to utilise proper benchmarking, scheduling and monitoring as part of an overall strategic, integrated approach.
No business should suffer at the hands of cookie cutter strategy. Each one we create is fully customised and developed from the ground up. Not only that, but we review and modify them over time, in collaboration with our research and analytics team.
What Can An Effective Social Media Presence Do?
- Reduce Your Overall Marketing Costs
- Impact Your Organic Search Results
- Design Your Own Online Personality
- Associate with Other Businesses
- Validate Your Business on Social Media
- Gain A Competitive Business Advantage
When Social Media Marketing is done right, it will enhance these results:
1. Cost Effective Advertising
First and foremost, the ability to tweet a message or post something to Facebook is far more cost effective than running a paid ad or mailing thousands of marketing pieces. However, there are also advanced advertising tools that allow you to run a marketing campaign that is both keyword- and demographic-specific so that you can get the best bang for your marketing dollar.
2. Improve Search Ranking
When it comes to impacting your website’s position in search engines, you have been told that you need to create both optimized and compelling content if you want to be found. Part of this is so that other websites will find your content and link to it, thus boosting your search ranking. What social media does is allow you to broadcasting your content out to a wide range of interested readers. Interested prospects then visit your content, subscribe, tell their friends, and ultimately link to it. Google and Bing both pay attention to social signals like this when they decide how to rank links on the search results page.
3. Humanise Your Business
Social media is a great way to display your business’ personality, as well as behind-the-scenes information about you, your employees, your workspace, and more. When you humanize your brand in this way, it makes it easier for consumers to connect with you and develop loyalty.
4. Build Business Connections
The fact that you are able to connect directly to the consumer means you can use this platform to also connect to other entrepreneurs and business owners. From possible strategic business partners to new distributors, social media lets you have real conversations with actual people who might otherwise be socially or geographically inaccessible in the real world.
5. Validate your business
The idea behind allowing customers to correspond directly with you is so that they can get the best customer service possible. When this occurs, it happens in a very public forum that can be seen by other prospects. So when customers sing your praises to their friends it not only validates you, but increases the chances that someone else is going to give you a go next time they need your services.
6. Promote your Business as an Industry Expert
The idea that you can provide a truly valuable service to your target market means you are positioning yourself as an expert in your industry. Whether that’s educational and entertaining blogs, posts, or tweets, if you are solving a problem or providing information, you’re adding value that customers will appreciate.
7. Overall Competitive Advantage
If used correctly, social media can boost your search engine rankings, allowing you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing all while providing your consumers with the value they want.
Lets have a chat today to take your social media to the next level.